ROLF BENZ JAZ –
THERE’S MUSIC IN IT

Star designer Toan Nguyen from Milan has been delighting the interiors sector with his pioneering creations for years. Minimalist, functional, stylish and aesthetic, his works are perfectly composed masterpieces. The same goes for his latest Rolf Benz JAZ sofa, which premièred at DesignWeek 2024 in Nagold and was very well received by the public. An interview about design that sets the tone.

Toan Nguyen, Rolf Benz JAZ is your latest sofa for ROLF BENZ. What makes this model so special and for which types of rooms is it intended?

Rolf Benz JAZ stands out with its lightness and flexibility whilst offering uncompromising seating comfort at the same time. The basic conceptual idea of transparency and openness is a common thread running through the entire collection. With Rolf Benz JAZ, the room becomes the protagonist. The sofa integrates perfectly into open plan structures, confidently allowing the architecture to take centre stage. It harmonises with many different settings and floor layouts and fits in perfectly with our increasingly dynamic lives. Strict formality has had its day. What’s becoming increasingly important these days is flexibility, even in the furnishing sector. That’s why we felt it was particularly important that Rolf Benz JAZ can be used flexibly in various room contexts.

“JAZ” – what does the name mean and how is it reflected in the sofa’s design?

The name “JAZ” alludes to a free and vibrant musical genre. Just like jazz music itself, Rolf Benz JAZ isn’t tied to classic conventions. The result is a high-quality product that offers enormous flexibility and informal lightness. The sound “JAZ” also goes well with the names of the other ROLF BENZ collections.

What is the design process from the initial idea to the finished sofa?

My projects always start with an open exchange of ideas with the customer. For Rolf Benz JAZ, there was a clear remit right from the start. The new model is intended as a counterpoint to the existing collections in the current catalogue. I started sketching designs on this basis, and then worked on the 3D modelling together with my team. We then verified the concept – a system consisting of different upholstered parts. We tested various configurations, from small to large. This helps us better understand the functionality and practicability of the sofa. It’s always a sort of stress test to ensure that the design and compositions are suitable for different living situations. After the presentation, the development process continues by working closely together with ROLF BENZ – from the prototyping to live reviews, where details such as the structure, finishing, cushion shapes, seams and dimensions are checked and discussed.

How did you feel when you first saw Rolf Benz JAZ as a prototype live at the production site in Mötzingen?

It was a magical moment. Seeing the actual product in front of you cannot be replaced. The initial prototype breathes life into an idea, and that’s often when the work really starts. In this case, however, we quickly realised that the prototype had already achieved 90% of the desired result, apart from a few fine adjustments. This is certainly due to the fact that my team and I had considered many details early on in the design phase. A sophisticated, well thought-out and sustainable design is always very important to me. That’s why I invest lots of time and energy into our internal development work for every project. In my opinion, a good eye for detail is essential, since it’s these details that make the product in the end.

Which materials did you select for Rolf Benz JAZ? What are characteristics of these?

The graceful frame of Rolf Benz JAZ really stands out. It’s made from aluminium and combines structural stability with a unique lightness in design. We used classic materials for the upholstery. You can choose between various high-quality fabrics and the finest leather.

The sofa offers refined comfort and adjustment options. What are the considerations behind such features?

With Rolf Benz JAZ, we focussed on flexibility and freedom of movement. The movable arm and backrests can quickly and easily be adjusted to suit individual preferences, ensuring tailor-made seating comfort. Whether that’s formal and upright or more casual and relaxed, Rolf Benz JAZ with its two seating comfort options can meet many different requirements. This means it can be used flexibly depending on the context or the time of day, which is really fascinating.

How long have you been working together with ROLF BENZ and is there a project that is especially important to you?

We have been working together with ROLF BENZ for about eight years. The first thing that comes to mind is Rolf Benz YOKO. It was the very first Outdoor collection that ROLF BENZ brought onto the market, so naturally it was a really special project for everyone involved.

You live and work in Milan. How do your surroundings influence your work as a designer?

Milan is incredibly inspiring. It’s the city of design and it definitely has a stimulating effect and promotes creativity. However, I firmly believe in the power of your immediate working environment, irrespective of its geographical location. Working with my team in a shared design office has always been extremely important to me, for example. A place where creativity can breathe and leads to the development of pioneering projects. This ideal was only compounded for me by the pandemic and lockdown in recent years.

You moved to Milan in 1995. What attracted you there?

Even when I was a student in Paris, I felt the urge to explore the world of design beyond my own boundaries. Italy and Milan in particular were always important reference points for good design. You can learn a huge amount here, especially when it comes to furniture design and the craftsmanship associated with it.

Toan, how did you get into design in the first place?

I knew that I wanted to work as a designer right from my early school days. There was never any other option for me. In actual fact, my passion for design has remained unchanged to this day since I was 19 and at the start of my apprenticeship.

What do you most enjoy about working in furniture design?

I’m always fascinated by the relationship that people have with design objects and their furniture in particular. Items of furniture decorate our homes and create personal spaces that each one of us experiences differently. Personalised interiors always trigger emotions and never leave you feeling indifferent. I always find that impressive.

What is important to you in your design projects?

My main concern is to focus on the target group and to tailor each project perfectly to customers’ requirements. It’s also extremely important that each new design is unique. We approach each project individually; we don’t have any standard design solutions.

How do you integrate aspects of sustainability into your designs and how important is this issue to you?

The issue of sustainability is very present in the furniture sector and has become indispensable. When we talk about design, we are always talking about materials, production, transport and everything else that is directly related to sustainability. So for me, it’s always especially important to think about the subsequent products from the aspect of sustainability right at the start of the creative process. Rolf Benz JAZ is based on a very well thought-out production concept, for example. We have intensively analysed each individual point and considered how we can make our design as sustainable as possible. I think we are in a historic period and are currently experiencing a counter-development to the post-war period where consumption took centre stage. So, in my opinion, we should think about producing better, not more.

What trends or developments in furniture design do you expect to see in the next few years?

Fortunately, high-quality design is largely independent of trends. But, of course, issues such as sustainability will play an increasingly important role in the coming years, including in design development.

Which designers or artists have particularly inspired you during your career?

Designers such as Jean Prouvé, Poul Kjaerholm and, of course, Charles Eames come to mind. If we’re talking about artists and photographers, then Pierre Soulages, Donald Judd and Michael Kenna have also had a considerable influence on my career. But those are only a few of many creative people from contemporary and past eras who have inspired me along the way.

Many thanks for talking to us, Toan. We wish you continued joy, enthusiasm and success in composing designer furniture that sets the tone.

A FRESH WIND IS BLOWING IN HAMBURG CITY
ROLF BENZ HAUS POWERED BY THE CRAMER GROUP

ROLF BENZ HAUS HAMBURG has been sailing under the Cramer Group flag since May 2024.We met up with management duo Markus and Nils Cramer – and the two store managers, Finn Henkel and Marcus Rexter – in the revitalised ROLF BENZ HAUS store in the historic Stadthöfe district of Hamburg.

Markus and Nils Cramer, as cousins, you are the second generation to run the Cramer Group and you have furniture stores in Elmshorn, Hamburg and Berlin. ROLF BENZ HAUS HAMBURG is your sixth location and your second monobrand store. What makes Stadthöfe Hamburg such a special location?

Markus Cramer: Take a look around you. The attractive location here at the end of the elegant Neuer Wall shopping street is really hard to beat. At every turn, you get the feeling that the Stadthöfe district has been redeveloped with the utmost care and attention. The result is truly a sight to behold and the ideal location for an extraordinary shopping experience. Our discerning customers appreciate this and are delighted that ROLF BENZ HAUS will continue to remain in the Stadthöfe district as the number one address for high-quality interiors.

The Cramer Group and ROLF BENZ have previously worked together in the past. When was the partnership established?

Nils Cramer: We’ve been collaborating with ROLF BENZ for many years. To be honest, I can’t remember a time when ROLF BENZ wasn’t in the range.

Markus Cramer: Yes, I feel exactly the same. ROLF BENZ has always been an important brand for us and has a strong presence in our stores.

What do you think makes the ROLF BENZ brand so appealing?

Markus Cramer: From a business point of view, we are naturally impressed that the brand is so well known and widely accepted. That’s pretty unique in itself. Another important aspect is that the brand has been offering consistently high product and design quality for decades. You don’t see that very often.

Nils Cramer: The fact that the products are still made in Germany is another important plus point. “Made in Germany” remains an important purchasing criterion for many customers, and something that very few brands are able to offer these days, even in the premium sector. 

Why should we pay a visit to ROLF BENZ HAUS HAMBURG?

Nils Cramer: The exceptional architecture in the Hamburg Stadthöfe district in itself is a good enough reason to come and visit us. On top of this, you can discover the most comprehensive ROLF BENZ collection in the Hamburg area in our 350 m² store over several floors.

Markus Cramer: Of course, this is always combined with first-class advice and a really special feel-good atmosphere that you have to experience for yourself. The stylish showroom that we have designed with the highest quality materials and the greatest passion guarantees a truly fascinating brand experience. It’s simply great fun. Our customers feel that as soon as they set foot inside.

How do you highlight the diversity and special quality of the ROLF BENZ collection in your showroom?

Nils Cramer: Our spacious showroom means that we can present many different interior designs and give our customers plenty of ideas. At ROLF BENZ HAUS Hamburg, you get a comprehensive impression of the numerous design and combination possibilities that are available. We see ourselves as a source of inspiration for high quality and sustainable interior design solutions. The diverse range of colours and materials is also well represented in our showroom. This opens up plenty of scope for unique interiors that are tailored perfectly to the individual styles and tastes of our customers.

Which item of furniture from the ROLF BENZ collection is your personal favourite?

Nils Cramer: For a long time, it was the Rolf Benz 322 sofa. Today, it’s clearly the iconic Rolf Benz SINA model.

Markus Cramer: My favourite sofa is Rolf Benz KUMO. However, my absolutely favourite item is the comfortable armchair I’m currently sitting in: Rolf Benz PHIL.

What vision do you have for the future of ROLF BENZ HAUS?

Markus Cramer: In addition to our other businesses, which are both furnishing stores and monobrands, ROLF BENZ HAUS Hamburg will become another important pillar of the Cramer Group. We see a huge amount of potential here and are looking forward to the coming years in Hamburg Stadthöfe.

Nils Cramer: Of course, all this requires outstanding employees. Fortunately, we are an excellent position in this regard with our two store managers, Finn Henkel and Marcus Rexter.

Thanks for mentioning them. Welcome to Finn Henkel and Marcus Rexter. As professional interior design consultants, you have extensive contact with customers. What has been your best customer experience to date in ROLF BENZ HAUS Hamburg? 

Marcus Rexter: Oh, there have been plenty of wonderful moments. I feel satisfied every time customers thank us for our professional advice and go home feeling happy. I’m especially delighted when they send me photos later on, showing the Rolf Benz furniture they selected with us in their own homes.

Finn Henkel: I have to agree. For me, it’s the best thing when customers thank me for the advice I’ve given them after receiving their goods and send me lovely photos of the furniture set up.

What can your customers look forward to when they visit ROLF BENZ HAUS Hamburg? 

Finn Henkel: A wonderfully inviting atmosphere and friendly, comprehensive and expert advice.

Marcus Rexter: Exactly that. Not forgetting an attractive display offering plenty of inspiration that makes you want to live in a beautiful setting and to try the furniture out. It’s definitely worth stopping by!

What are the current trends in the premium furniture sector, and how are these mirrored in the store concept?

Marcus Rexter: A huge trend is multifunctional furniture with adjustable storage and seating options that enable various perspectives and communicative face-to-face situations. Mixing materials such as leather and fabric is also quite popular at the moment.

Finn Henkel: One particularly good example that perfectly combines these two trends is our extremely versatile anniversary model, Rolf Benz SINA. 

What is your personal favourite product from the ROLF BENZ collection?

Finn Henkel: My personal favourite is the Rolf Benz MIOKO sofa. I really like its airy look with a Scandinavian touch.

Marcus Rexter: I’m team NUVOLA. It’s the perfect relaxation sofa. The range offers enormous versatility and numerous combination options when it comes to arranging the individual elements. There’s also an extremely wide selection of fabrics and colours. Which is typical Rolf Benz. 

Many thanks for your time and your insight. We hope that you continue to receive delighted feedback and enjoy many happy moments in ROLF BENZ HAUS Hamburg here in the Stadthöfe district.

PREMIERE IN PRAGUE:
EASTERN EUROPE’S FIRST ROLF BENZ HAUS.

Prague Castle, Charles Bridge, St. Vitus Cathedral, Golden Lane, Wenceslas Square – with a wealth of historical sights and up to nine million tourists a year, the Czech capital is one of the 25 most-visited cities in the world. The “Golden City” on the Vltava has been enriched with another wonder since 4^th June 2024: the new ROLF BENZ Haus in the hip Libeň district is the first flagship store in Eastern Europe for the furniture manufacturer from the Black Forest. It’s also Prague’s hottest address for discerning fans of interiors and design.

The ROLF BENZ design brand with its high-quality and timeless furniture creations has been enthralling people all over the world for six decades. Just recently, two new ROLF BENZ Studios were opened in Eastern Asia, in Seoul and Jakarta. The delightful city of Prague on the Vltava has had a top-class ROLF BENZ Haus since the beginning of June 2024. An innovation that is not least thanks to its two dedicated owners, Ewelina Kowalik and ŠtěpánKuklík.

This friendly duo combines a long-standing passion for the stylish interior solutions from ROLF BENZ. When you enter the 300 m² showroom not far from the Old Town, you can immediately feel how much passion and attention to detail has gone into its design. The fascination and versatility of the innovative heritage brand from the Black Forest can be experienced up close as soon as you walk in.

Sofas, beds, dining and living room furniture in elegant shades of grey and warm earthy tones create a thoroughly elegant atmosphere, turning the whole showroom into an inviting oasis of well-being. The star of the current exhibition is undoubtedly the modular anniversary sofa SINA, created by designer-duo Silja and Norbert Beck. It’s not just the carefully curated interior that is a hit with Prague’s design-loving public. Thanks to the spectacular ROLF BENZ Outdoor collection, the spacious outdoor area is also a wonderful source of inspiration during the summer months.

In other words: Nothing but wunderbar. We’ve made a start. Other showrooms in Eastern Europe are already being planned. The bar has been set high.

CULTURAL PLEASURE MEETS SEATING CULTURE.
CLEAR THE STAGE FOR THE NEW CLUB LOUNGE IN THE FESTSPIELHAUS BADEN-BADEN.

The Festspielhaus Baden-Baden is celebrating its 25th anniversary in 2023 with a musical fireworks display. In line with this cultural extravaganza, Germany’s largest privately-financed opera house is now showcasing its recently upgraded lounge area – furnished by Rolf Benz. An interview with CEO Dr. Ursula Koners and Artistic Director and Co-CEO Benedikt Stampa.

Congratulations on your 25th anniversary. Are you in the mood to party?

Benedikt Stampa: Absolutely. 25 years of the Festspielhaus Baden-Baden is something really special. Our whole team feels it. We’re enjoying the attention and are grateful and proud that we can work together with the major artists of our time. It’s always a huge privilege to put top-class, sensational productions on the stage in Baden-Baden and to surprise our guests time and time again. We’ve been doing that for the past 25 years. So yes, we couldn't be in a better mood.

From the many wonderful productions in recent years, are there any highlights that especially stand out?

Benedikt Stampa: There have been countless musical highlights in the eventful 25-year history of the Festspielhaus Baden-Baden. However, for us, the most brilliant and remarkable ones include the opera premières with the Berlin Philharmonic Orchestra as part of the Easter Festival, which incidentally were also shown in New York as a co-production with the Metropolitan Opera.

What makes the Festspielhaus Baden-Baden such a special place, even in 2023?

Benedikt Stampa: Baden-Baden is a wonderful, historic city. It’s a glamorous and magical place that is steeped in tradition. Our programme offers an artistic platform for unforgettable cultural events in one of Europe’s largest opera houses. In other words, the Festspielhaus Baden-Baden is the ideal place for an extremely sophisticated way of life.

The celebrations for the 25th anniversary are in full swing. What can visitors to the Festspielhaus look forward to this year?

Benedikt Stampa: There are many different things to see and experience. There’s the première of the “Werther” opera by Jules Massenet, staged by Robert Carson, as part of our “La Grand Gare” Autumn festival, for example. That’s definitely a real highlight. Tenor Jonathan Tetelman has the title role, by the way, and he’s a real shooting star on the international vocal scene.

Dr. Ursula Koners: Don’t forget the exclusive guest performance by the Philadelphia Orchestra, directed by charismatic principal conductor Yannick Nézet-Séguin, who – incidentally – is also the musical director of the Metropolitan Opera in New York. The Philadelphia Orchestra is about to play three concerts with us, all of which are dedicated to the great Russian composer Sergej Rachmaninov. We’re really looking forward to these performances. The same goes for “The World of John Neumeier”. This electrifying dance festival will once again draw enthusiastic visitors from all over the world to Baden-Baden, just as it did last year.

Culture and design – a harmonious and timeless connection. Can you explain the long-lasting partnership between the Festspielhaus and Rolf Benz?

Benedikt Stampa: Presumably our partnership has lasted so long because neither side is looking for fleeting relationships and we both place value on stability, reliability and real added value. Both partners have similar standards and values, address similar target groups, and make no compromises whatsoever when it comes to quality. Rolf Benz is very aware of the unique nature of the Festspielhaus as a privately-financed concert and opera house. At the same time, we appreciate the outstanding design expertise that Rolf Benz has to offer, which enables us to give our demanding guests a perfect feel-good experience in every respect.

So which areas of the Festspielhaus Baden-Baden have been furnished by Rolf Benz?

Dr. Ursula Koners: During the 2023 summer break, we completely modernised the exclusive Club Lounge in the Festspielhaus with furniture from Rolf Benz. However, we’ve been using Rolf Benz furniture in other areas for quite some time now. Mainly our Aida Café on the second floor, whose lounge-like character was a precursor of what was to become the Club Lounge. We hold our board meetings in the Aida Café, by the way. We enjoy the wonderful atmosphere in the room and we always feel very much at home there. Furniture from Rolf Benz is also used in the Aida Bistro and in the Aida Bar. Each area is individually designed and has its own “fans”. All of the areas that are furnished by Rolf Benz speak a common, unmistakable design language.

Benedikt Stampa: In the past, we’ve also had various “pop-up areas” here with Rolf Benz furniture. When the first Outdoor collection was released, for example, we had one of the new sofas in the foyer. The response to it was incredibly positive. It was the same in the Takeover Festival which takes place every year in February. As part of the festival, the entire foyer is equipped with furniture from the freistil range and staged as a feel-good lounge with background music. An offshoot of this is the freistil corner sofa for our young “Culture Club Gleis 1”. The stylish sofa is never empty at any event.

Culture and design – a harmonious and timeless connection. Can you explain the long-lasting partnership between the Festspielhaus and Rolf Benz?

Benedikt Stampa: Presumably our partnership has lasted so long because neither side is looking for fleeting relationships and we both place value on stability, reliability and real added value. Both partners have similar standards and values, address similar target groups, and make no compromises whatsoever when it comes to quality. Rolf Benz is very aware of the unique nature of the Festspielhaus as a privately-financed concert and opera house. At the same time, we appreciate the outstanding design expertise that Rolf Benz has to offer, which enables us to give our demanding guests a perfect feel-good experience in every respect.

So which areas of the Festspielhaus Baden-Baden have been furnished by Rolf Benz?

Dr. Ursula Koners: During the 2023 summer break, we completely modernised the exclusive Club Lounge in the Festspielhaus with furniture from Rolf Benz. However, we’ve been using Rolf Benz furniture in other areas for quite some time now. Mainly our Aida Café on the second floor, whose lounge-like character was a precursor of what was to become the Club Lounge. We hold our board meetings in the Aida Café, by the way. We enjoy the wonderful atmosphere in the room and we always feel very much at home there. Furniture from Rolf Benz is also used in the Aida Bistro and in the Aida Bar. Each area is individually designed and has its own “fans”. All of the areas that are furnished by Rolf Benz speak a common, unmistakable design language.

Benedikt Stampa: In the past, we’ve also had various “pop-up areas” here with Rolf Benz furniture. When the first Outdoor collection was released, for example, we had one of the new sofas in the foyer. The response to it was incredibly positive. It was the same in the Takeover Festival which takes place every year in February. As part of the festival, the entire foyer is equipped with furniture from the freistil range and staged as a feel-good lounge with background music. An offshoot of this is the freistil corner sofa for our young “Culture Club Gleis 1”. The stylish sofa is never empty at any event.

What makes a successful lounge area in a large festival hall? What are the fine details that make guests feel really comfortable?

Dr. Ursula Koners: In terms of the Club Lounge, you have to remember that this room is available to our sponsors and patrons before and during events as a sort of business class lounge. For many guests, it feels like a second living room: a meeting point, somewhere they can relax, but also a place where they can look forward to what they are about to experience and – depending on the performance – sometimes also a place to reflect. The tastes of our visitors are just as versatile as these requirements. That’s why we felt it was particularly important to have a room that was contemporary and timeless with a functional design. We think this has turned out really well in the Club Lounge.

What is the collaboration process for such a refurbishment with Rolf Benz?

Benedikt Stampa: For the Club Lounge, we were in agreement with Rolf Benz right from the start: this special room urgently needed to be revamped. The previous furniture was simply too static and a little too heavy and masculine. It didn't match the brand image of Rolf Benz or that of the Festspielhaus. We had some very intensive discussions about the requirements for the room, the habits and preferences of our guests, the colour scheme and everything else that matters. Rolf Benz then gave us some initial designs based on these. This was followed by an intensive process of fine-tuning the designs, the furniture selection, the positioning and so on. We were really impressed by the colour schemes they suggested right from the start. They are timeless, classic and yet contemporary all at the same time.

Modernising the Club Lounge also resulted in some new seating arrangements. How did this change the atmosphere?

Dr. Ursula Koners: Previously, the room was dominated by heavy bar tables and two rows of armchairs. We have got rid this static structure and everything is more flexible now and the room feels much more airy and inviting as a whole. We deliberately selected the new furniture so that it can easily be moved around if necessary. This modernisation has made the Club Lounge feel considerably more flexible. The room is now much too nice just to use it before and during concerts.

What do you particularly like about the new arrangement? What are your highlights?

Benedikt Stampa: The furniture selection is especially good. We have combined lots of different Rolf Benz models but the Club Lounge doesn’t feel like a furniture exhibition. The wooden tables in walnut add lots of warmth and calm to the whole room. Sooner or later, everyone is bound to find their favourite place here. For some people it’s the bar stools, while for others it’s the dining chairs or even the cosy club armchairs next to the window that they prefer.

Dr. Ursula Koners: We both find these especially comfortable, which is why they are rarely free whenever we are in the Club Lounge.

What do you think makes a good design in 2023?

Dr. Ursula Koners: Personally, I’m a fan of design classics. That’s why I think that good design is timeless and unobtrusive above all else. To quote Coco Chanel: “Fashion fades, only style remains.”

Benedikt Stampa: For me, above all else good design means clarity of form and an elegant style combined with high quality and sustainably-produced materials.

Aside from the Festspielhaus Baden-Baden, do you have a personal connection with the Rolf Benz brand?

Benedikt Stampa: I have to pass on that one. Somehow, Rolf Benz didn't quite reach me in Münsterland in the past. However, I’ve had a Rolf Benz seating group in my office for quite some time now, which is extremely popular.

Dr. Ursula Koners: I do actually have a Rolf Benz sofa at home in my office. I like sitting on it during my creative breaks, provided that one of my family members isn’t already sitting on it. It’s extremely comfortable and it’s deliberately positioned so that I can look over Lake Constance from the sofa. Here’s a little fun fact by the way: the designers, Norbert and Silja Beck, who regularly work for Rolf Benz, live really close by.

Can you think of a specific piece of furniture or object from Rolf Benz that you particularly admire? Do you have an absolute favourite?

Dr. Ursula Koners: In the “Rolf Benz World” in Nagold, I recently sat in the solid wood version of the 594 armchair. Together with the corresponding stool, it was incredibly comfortable. I’m trying to find the right spot for it in my own home.

Benedikt Stampa: I don’t have an absolute favourite. Not yet. But my wife and I are keeping our eyes open in any case.

Thank you for taking the time to speak to us despite your very busy schedule. We wish you and your team a successful anniversary year for 2023 with plenty of unforgettable moments.

IMMERSE YOURSELF IN BADEN-BADEN.

As well as the Festspielhaus, Baden-Baden has plenty of other attractions to offer. Here are some ideas for your next trip to the inspirational spa resort and city of culture on the edge of the Black Forest.

HELLO HYPEZIG
GREEN LIGHT FOR ROLF BENZ HAUS IN LEIPZIG

Porsche, DHL, Amazon, Zalando – the thriving metropolis in Saxony is attracting an increasing number of well-known companies. Even Rolf Benz will have a presence there and is opening Germany’s third ROLF BENZ HAUS in Leipzig on 15th November, 2022. We spoke to Managing Director and furnishing expert Thoralf Förster about his love for his home city, the future of the furniture industry and his enthusiasm for consistently good consultations.

Mr Förster, after Hamburg and Frankfurt, now Leipzig has its own ROLF BENZ HAUS with you as its Managing Director. How exciting have the last few weeks and months been for you and your team? What do you think about the result?

The whole process took us almost a year in total. We turned everything upside down and fundamentally redesigned everything. With the experts from Rolf Benz, we had qualified partners at our side with plenty of previous experience in this area. By working in tandem, we’ve created a wonderful atmosphere here. Everything goes together perfectly, from the furniture selection to the lighting concept and the rugs. We also have a huge material wall on which we can present all fabrics and covers. It creates a completely coherent overall picture. It’s really great. Such a project requires intensive dialogue and numerous decisions. Of course, we also looked at the other ROLF BENZ HAUS spaces and drew inspiration from them. It was important to me and my team that we identified with the store concept. That’s why we brought in lots of fresh ideas and sources of inspiration, so we could say with complete conviction: “Yes, that’s us. This is what we stand for.” At this point, I would like to say a great big thank you to my employees for their fantastic and tireless work over the last few months. And also, of course, to the Rolf Benz team for their positive and constructive collaboration. It was completely worth it. I found it simply fascinating to see how the individual pieces of the puzzle eventually came together to make up the whole picture. The result is simply delightful.

What do you hope for the new ROLF BENZ HAUS LEIPZIG?

I hope that the new overall concept will show off to an even greater extent the interior skills that we have accumulated over many years. I hope that the wonderful things that we have created here will soon become the talk of the town. I hope that plenty of interested visitors will come and take a look and go home feeling wowed. And, of course, I also hope that we make lots of sales!

Mr Förster, you were born and bred in Leipzig. What makes Leipzig so special? What benefits does Leipzig’s city centre have to offer retailers?

Our company, “Wohnberatung Krabbes”, is a traditional company that has always been based in the city centre. In precisely this location for 114 years, actually. Moving out of town was never an option. The wonderful city centre location with its varied shops and the whole district itself has a really special charm that offers customers a great, holistic shopping experience. The best thing about Leipzig is that although it’s a city, it’s still small and friendly. I love this city. Everything is close together and easily reached on foot. Even the football stadium isn’t on the outskirts of town but in a central location, only a 15 minute walk from the opera and the Cloth Hall. It has developed enormously in the last twenty years. In the communist era, everything was really grey, grim and gloomy. There’s good reason why people talk about “Hypezig” today. Leipzig has become a vivid metropolis that is attracting increasing numbers of young people. In the 12th century, Leipzig was one of the most important trade and business cities in Europe. We currently are on a really good path to restoring its former glory. In my opinion, Leipzig is the boom town of the East – and it feels really good.

Rolf Benz has been an influential leader in the furniture market for over 50 years. How do you explain the brand’s success?

Rolf Benz represents solid furniture that stands out with its fantastic appearance and high quality. Customers who choose Rolf Benz don’t want to buy a new sofa every two years but are looking for something really good that will last a long time. Timeless, durable and sustainable designer furniture with great seating comfort. This exceptional design combined with high quality, versatility and sustainability all go towards what makes Rolf Benz stand out. These very properties correspond exactly to our company’s philosophy, incidentally. That’s why we have been successfully working together with Rolf Benz since 1996. On this basis, we create living spaces in which you feel comfortable in the long term.

What do you like about working with Rolf Benz?

First of all, of course, the excellent quality. And again, durability and sustainability. Rolf Benz rarely takes products of out its range. They have been producing some items of furniture for twenty years and they still look just as modern as ever. Rolf Benz products are given sufficient time to establish themselves on the market. The subject of reliability is naturally also a key point for us as a retailer. With Rolf Benz, we can rely on processes running smoothly, from ordering to deliveries.   

What connects you personally to the Rolf Benz brand?

When I think of Rolf Benz, I think of many plus points. The appearance, for example, it’s simply incredible. Then there’s the solid craftsmanship and the sustainability aspect that I already mentioned. Superbly finished quality materials that you can enjoy for a long time. This fits in well with us, because the issue of sustainability plays a key role in our consulting services. As reputable interior designers, we don’t want to sell just anything to the people who come to us. We want to discover their true needs and requirements before finding the perfect solutions that will work for them in the long term. This requires intensive dialogue with our customers. A lot of heart and soul. And, naturally, products that keep their promises.

Which are your favourite Rolf Benz classics and what’s your top new product?

If I look at the classics, then it has to be Rolf Benz Mera. For me it’s the Swiss army knife of furniture! Sitting, slouching, lying and relaxing together with the family – the flexible configuration options make it incredibly versatile and flexible to suit your needs. It’s perfect for any situation. The top new product for me is the extravagant Rolf Benz Jack recliner that has a wonderful design and is also incredibly comfortable.

Do you think there is a typical Rolf Benz customer?

Perhaps, in the past, one might have considered a solicitor or a doctor as typical Rolf Benz clientele. However, I’m not in favour of putting customers into categories, it’s a bit out-dated in my opinion. Today, our society is much more diverse than it was twenty or thirty years ago. On balance, however, one could say that anyone who decides on a piece of furniture from Rolf Benz has good taste in interior design and places great value on quality and sustainability.

How do you feel about online shopping? How do you think the future is looking for stationary trade?

Essentially, online shopping is perfectly legitimate, especially for things that might not be available in the shop around the corner, or for products that you can choose easily without much assistance. However, for purchases where you do need some advice, stationary trade is clearly the better choice. You can clarify what you are looking for in an individual meeting, since customers aren’t always entirely sure about what they really need. As interior experts, we can offer valuable assistance by asking the right questions. For that reason, I definitely see a future for stationary trade in the higher-quality furnishing sector and not just a small future, but quite a large one.

What do you still find fascinating about the furniture industry?

I started out working in kitchen planning. Even back then, I was completely surprised and delighted by how visible results can be achieved within a relatively short space of time. There are only a few jobs that can say the same. Some architects never see their masterpieces during their lifetime, for example. That’s why in the furnishing sector, we have the advantage of being able to experience the results of day-to-day work relatively quickly. That’s what’s great about this job.

How do you think the furnishing market will change in the coming years, particularly with regard to the location of Leipzig?

It’s hard for me to gaze into my crystal ball, especially in light of the current complex global situation. However, at the same time I believe that “home, sweet home” is and will remain important to the German people. As a retreat from often stressful everyday life and the outside world that is becoming increasingly complicated. People want to be themselves at home and relax. That’s why the issues of interior design and planning will continue to be extremely important in our country. The aspect of sustainability will also become more significant. People are looking for items for their home that are better quality and longer lasting. Leipzig now has 600,000 inhabitants and is continuing to grow. There are increasing numbers of well-paid jobs. I think that we as a retailers will benefit from this positive development and increase in demand.

What’s your “sweet home” like, Mr Förster?

I work a lot, so it’s important that I feel good when I spend time at home. I live with my wife and our two children. We haven’t designed everything down to the last detail, but our home is practical, versatile and cosy. The centre of our social interaction is a nice big dining table with comfortable chairs. This is where the family gets together and talks over what happened during the day. After work, I find it easiest to switch off and relax in our little garden, or lying on our big sofa watching films in the evening with the family. And, of course, I love our kitchen. It’s also a central place where we meet up with family and friends.

Which item of furniture would you take with you to a desert island?

I’d much prefer to take my family with me than a great piece of furniture. But if I could take something with me as well, then I’d choose the Rolf Benz Jack armchair, simply because it’s so great for sitting on and relaxing. If I could have a nice Aperol Spritz as well, that would make it the perfect island experience.

No half measures

Interior designer Cord Glantz of Geplan Design has created a “temporary home” at the b'mine hotel at Frankfurt Airport. Here, guests can sit down on furniture by Rolf Benz. In this interview, Glantz explains the concept to the publishers of Stylepark.

Franziska von Schumann: Mr. Glantz, “Half measures are not our cup of tea” is your way of putting it. Tell me about your approach to hotel projects such as the b'mine.

Cord Glantz: In our line of work, it is extremely important to be involved from an extremely early point in the planning phase. For us, it is not the right approach to first start once the architects are finished with their part of the work. The building arises as an aggregation of rooms and besides, the b'mine has been designed on the basis of a module. One aspect of an interior architect’s planning is to determine the locations of certain functional elements, such as where the kitchen should be located within a building. For restaurant businesses what is then required is short walking distances, a room must be clearly arranged for staff to be able to identify guests’ needs. Such comprehensive planning is only possible if the interior designers are involved in the process from the outset. We can also assume responsibility for construction site management and take care of photographic documentation once everything is complete. In other words, in a project, it is important to offer the target group what it is looking for from the word go. In other words, not to do things by halves.

Robert Volhard: In our preliminary chat you mentioned that you had already designed the layouts for the hotel a number of years ago. What was it about this project that fascinated you?

Cord Glantz: I was approached by the developers of the “CarLoft”, which is now the b’mine, about a joint project more than ten years ago and during our collaboration the idea took shape for a simple building structure with only a few types of rooms. Small rooms offering everything that guests need. Rolf Benz furniture is durable and well thought out, which means that it fits the concept superbly. The b’mine in Frankfurt is the first hotel in the chain open and is globally unique.

Robert Volhard: Were there other reasons why you opted for furniture by Rolf Benz?

Cord Glantz: We analyzed the target group and looked for a brand that would fit in with it well and would, moreover, be recognized by it. Rolf Benz and b’mine simply go together well. High quality. An appreciation of those fundamental things and a love of details. Moreover, durability guarantees the sustainability of interior design. On top of this, as a manufacturer, Rolf Benz was able to respond very flexibly to our requirements.

Franziska von Schumann: What actual adjustments were made to Rolf Benz’s design for the b’mine?

Cord Glantz: Among other things, we altered the seat height of the chosen furniture. We wanted to position sofas and armchairs with their upholstery at completely identical heights opposite one another. Likewise, we had our own ideas about the color of the covers and the base. Indeed, we wanted the latter to be made of genuine walnut, not only to be stained. Rolf Benz was able to comply with all these special requests of ours. Very few furniture manufacturers have the capability for such things.

Robert Volhard: “It’s the fish that has to take the bait, not the angler” is a German saying that you are fond of using, in other words, the design needs to be tailored to the target group. Which bait do you have planned for which fish at the b’mine?

Cord Glantz: After we had identified our target group – largely younger business travelers – we conducted surveys in order to find out what is important for such people when it comes to a hotel. Security is an extremely important aspect, as is public spaces with a generous feel to them, spaces that are comfortable and offer the opportunity to exchange opinions at spur-of-the-minute meetings. Based on these findings we went for a seat height that encourages communication, as well as for colors and materials for the rooms such as flooring consisting of solid wood and walls made of reconstituted stone in the bathrooms. Moreover, the rooms boast multifunctional surfaces that are easy to clean and designed so that visitors can relax during their short stays, as well as being able to cope if they are in a hurry.

Franziska von Schumann: The location was bound to have been crucial to the concept.

Cord Glantz: Yes, being close to the airport is fundamental, although the b’mine concept is likewise structured such that it can be applied elsewhere, too. The various types of room will be used in other cities and there is practically no intention to allow for regional variations in design. Frankfurt and its airport in particular are the
European hub, which is why this open hotel concept with its international orientation is particularly suitable here. There will always be enough guests for good hotels, even during the pandemic.

Robert Volhard: How much were you able to contribute to the decision that the restaurant be located on the 12th floor and is also open to guests not booked in to spend the night at the hotel?

Cord Glantz: That was a joint decision. The restaurant on the 12th floor with its fantastic panoramic view and the fact that the premises are also open for spontaneous visits was important to us because the out-of-the-ordinary is such a part of the b’mine’s USP.

Franziska von Schumann: In the planning phase do you exchange opinions with your twin brother about the project or are your desks completely separate?

Cord Glantz:We are identical twins and studied together but for a certain amount of time our professional lives took different paths. When I assumed responsibility for Geplan Design my brother Rolf returned to the company. Each of us has his own projects but we also make a number of joint decisions for can always rely on each other in that regard, we have that kind of blind trust in each other and the same way of looking at things. When I leave a room and he comes into it instead of me, he could finish off my sentence. That’s what’s so great about it, because I know that he makes decisions on my behalf and I do things the way he would want them. Furthermore, we complement each other very well. I am more of a chaotic type but he lends things a great deal of structure.

Robert Volhard: “When design doesn’t work it isn’t actually design” – that is a motto of yours. What is it about Rolf Benz’s designs that works so well?

Cord Glantz: When design doesn’t do anything to improve on functionality it really isn’t design. When producing industrial design, the function is important and, in our projects, we try to highlight this focus. It is a challenge to bring aesthetics and function into harmony with each other. Indeed, architects Herzog & de Meuron once said ‘People talk about architecture when people are touched by something.’ I find that a pleasing statement, one that also applies to the b’mine. After all, with our work, we are attempting to use light, materials and color to create a pleasant mood, one that will appeal to the guests.

Robert Volhard: On entering the hotel’s restaurant, the impression is that you have also thought about the acoustics aspect.

Cord Glantz: Yes, the restaurant’s ceiling is highly effective in acoustic terms, that was very important to us. When the acoustics aren’t right, the guests only stay for a short time and possibly don’t order that second bottle of wine. In the bedrooms and meeting rooms the acoustics are extremely important, as well. The reverberation time is measurable and, when rooms have long reverberation times, they are perceived as cool, however much effort is invested in their creative design. For this reason, acoustics must always be included in the interior design planning.

Franziska von Schumann: The b’mine hotel offers “car lifts”. In other words, vehicles are only separated from the guests’ beds by a pane of glass. At the same time, as guests, people do not want to get the feeling that they are sleeping in a garage. How did you deal with that particular problem?

Cord Glantz: That was primarily an architectural issue, after all, the car is parked on the loggia, on the terrace in front of the actual room. The façade has been acoustically insulated and people are not aware of ambient noise. The terrace itself is extremely sheltered so as to offer people plenty of space. The double door construction means that the smell given off by the car’s engine does not permeate the room. The “CarLifts” are practical. Firstly, because I no longer need to carry all my luggage up to my room from the underground garage and have everything permanently within my reach. Moreover, underground garages are usually confusing, their lighting design is not good and they don’t have a pleasant atmosphere. With the “CarLift” I can park directly in front of my room, get out into the fresh air and am right where I want to be. Thirdly, the elevator runs through the entire building. In other words, people could be presenting a car in the conference area on the 11th floor.

Robert Volhard: You have been an interior designer since 1993 – what would you say is particularly fundamental to a hotel’s facilities?

Cord Glantz: I think that in future we will be building hotels in a much more modular way. This will make it easier to manage construction speed, construction quality and ecology because a product can then be manufactured differently at the factory from the way that it can on the construction site. For me, individual trends are not of critical importance, because, as an interior architect I design the kind of rooms in which people should still be able to feel at home in two years’ time. As I see it, there have only been two trends in recent years that will make a real impact on a hotel design – the first, getting back to basics and the second, the search for a private authenticity. What is important is to be able to create the kind of result that fits in with its environment as a matter of course. And this is something that we have been able to achieve at the b’mine, together with Rolf Benz.

Author: Anna Moldenhauer, Stylepark
Picture gallery: 1,2,4 | Photographer: Jörg Puchmüller, Stylepark
Motive 1, picture gallery 3 | Photographer: Alexander Huber

REFURBISHMENT WITH THE WOW FACTOR
THE NEW ROLF BENZ HAUS FRANKFURT

The refurbishment: a strong team performance. The result: a complete success. The newly designed ROLF BENZ HAUS on the site of the former Union Brewery on Hanauer Landstraße brings the Rolf Benz product world completely to life over 700 square metres. We met Kris Leonhard and Christian Ahrens who manage the store as a duo and are also a team in their private lives.

Congratulations on the new ROLF BENZ HAUS. How did the refurbishment go and what do you think about the results?

Christian Ahrens: Thank you. Redesigning the store was quite a challenge. We had two very intensive weeks with lots of people who were working hard in the background and who handled everything really professionally. We’re super happy with the results.

Kris Leonhard: Fortunately, the store was able to stay open while the work was being done. We were really pleased about that. Especially now that there are fewer Coronavirus restrictions and people just want to buy new furniture for their homes. We’re really grateful to everyone who was involved.

What makes your location on Hanauer Landstraße in Frankfurt’s Ostend district so special?

Christian Ahrens: There couldn’t be a better location for a ROLF BENZ HAUS in the Rhein-Main region. In the past, the Ostend district with its old industrial and brick buildings was better known as a party area. Today, it’s home to plenty of pop-up stores and ateliers. Some luxury apartments have been built here. In addition, the European Central Bank has relocated to Ostend from the inner city, bringing new people to the area and changing the pattern of trade. We are close to the city but have excellent transport links at the same time, just two minutes away from the motorway. It’s a combination that’s hard to beat.

What does the new ROLF BENZ HAUS Frankfurt stand for? Does it have a main focus?

Christian Ahrens: We’re really trying to present the whole Rolf Benz world here, in a way that – I think – is unique throughout the Rhein-Main region. We are showcasing established Rolf Benz furniture systems as well as many new products with enough space so they can really stand out. Everything is nice and open and accessible. It really brings the furniture to life, in all of its facets. This means you can examine the furniture from different angles and perspectives. In this way, all aesthetic aspects and different model and cover variations can be appreciated to their full effect. Everything is presented as visibly and tangibly as possible. I think that’s the biggest advantage that we can offer our customers here. A really special shopping experience that really stands out.

You make a good team in both your private and your professional lives. Who’s responsible for what in the store?

Kris Leonhard: Christian primarily looks after the administrative side of things. He has excellent knowledge of all product-specific and technical details and always has the answer to any conceivable question. I mainly take care of matters relating to interior design. My strengths lie in finding the perfect combination of colour, materials and space. We complement each other really well and often advise customers together.

Christian Ahrens: Teamwork is essential if you want to successfully manage a store like this together. Of course, our customers naturally pick up on how we interact and the image of a unit that we automatically present. We’ve noticed that this is well-received, especially when we advise customers. Our special partnership enables us to provide intensive and comprehensive advice that highlights different aspects.

The keyword there is partnership: how long have you been working together with Rolf Benz and what makes this cooperation different?

Christian Ahrens: We’ve been working with them for a good seven years. Our partnership has continued to intensify during this time. Continuity in terms of our contacts at Rolf Benz in Nagold has meant that we’ve built up a great mutual relationship of trust over time and have even become good friends. Communication with Rolf Benz is exemplary. As a result, projects can be implemented effectively, smoothly, quickly and professionally. Just like our recent refurbishment.

How do your customers perceive the Rolf Benz brand?

Christian Ahrens: Rolf Benz is an established brand with a unique reputation. For our customers, Rolf Benz is a guarantee of “Made in Germany” quality, substance and continuity. Anchoring these attributes in the consciousness of the general public – over decades – is a huge achievement that other brands can only dream of. Regular clients of Rolf Benz tell us time and again that they have pretty much spent their whole lives with Rolf Benz. Their emotional loyalty to the brand is correspondingly strong. For us as salespeople, this is especially convenient since it means we don’t have to explain Rolf Benz any more. That’s a really unique situation that we’ve never come close to experiencing with other furniture brands.

Kris Leonhard: People of all ages know and trust Rolf Benz. People always tell us that their parents used to have Rolf Benz in their living room. You can sense their respect and fundamental trust in the brand. Of course, the aspect of sustainability has come to the fore in recent years. The desire to buy something that will last for a couple of decades is obviously becoming more important.

Rolf Benz has lots of new products in the range. What’s your personal favourite?      

Kris Leonhard: That’s a difficult question, there are so many wonderful products. We have recently started selling Rolf Benz KUMO in store and I think that sofa is really great, it’s my new favourite model. I really like organic forms in general. I also like a soft seat. I love the feeling of being cocooned when I lie on the sofa. That’s exactly what KUMO offers so perfectly. I think Rolf Benz KUMO is simply wonderful.

Christian Ahrens: I completely understand why Kris is so enthusiastic. Rolf Benz KUMO is a really great sofa. That’s why it’s right at the front of the store. I’m also really looking forward to the new MEG armchair that’s coming soon. It’s an armchair that looks incredibly elegant and has some great functional features. A perfect enhancement to the Rolf Benz range. People have already started asking us about it. They are also eagerly awaiting the new Rolf Benz JACK armchair. I’m really excited about these two pieces of furniture.

The Rolf Benz range now includes numerous products for different types of lifestyles. In your opinion, does the typical Rolf Benz customer exist?

Kris Leonhard: No. Just like there’s no such thing as the classic Rolf Benz sofa. Here in Frankfurt, the customers who are interested in Rolf Benz furniture couldn’t be any more diverse. Fortunately, the Rolf Benz range provides sufficient scope for individuality and caters for a wide variety of requirements. But, of course, we’ve noticed that quality and longevity are important factors for Rolf Benz customers.

Christian Ahrens: And good design too, naturally. But otherwise, every customer and project really is different and deserves individual, impartial advice. We’re really happy about the diverse customer base here in Frankfurt, since we love variety. What a horrible thought: selling the same grey, off-the-peg sofa over and over again to the same grey customers. I think it’s really refreshing when you meet a customer and you have no idea where the journey will take you. With such an extensive range and so many options for individualisation, it’s always great fun to find the right interior design solution together. We've got the right customers. We’ve got the right range. And we really want to inspire our customers with extraordinary ideas.

Stationary sales versus online shopping – why should people come and visit you in store rather than on the internet?

Kris Leonhard: It’s incredibly important to try out products, to experience them and to feel them, particularly when it comes to furniture. You can feel the different materials here in store, you can discover the colours and structures. You can sit on sofas, armchairs and dining chairs. You get a feel for the product and for what you like and what feels good. That’s something that you simply have to try out. You can’t do that on a screen. Of course, we are happy to advise people beforehand, either online or over the phone, but buying something blind on the internet isn’t a good idea – at least not for furniture, anyway.

What fascinates you about selling furniture?

Kris Leonhard: Interacting with customers, the versatility of the job and meeting people with very different tastes. I find it incredibly exciting to find the right combination of aesthetics, practicality, requirements and comfort. Those are the aspects that I really enjoy. That’s why I wake up every morning full of energy and look forward to my work. In situations where we advise people, we gain a deep insight into the most private areas of their lives. A certain amount of mutual trust is required for that. I see that as good encouragement.

Christian Ahrens: Our furniture planning helps to shape a fundamental aspect of people’s homes and lives, sometimes for the next 25 years. That requires plenty of know-how, experience, finesse and empathy. But it’s always super exciting and so much fun.

Imagine you are stranded on an island together. What piece of furniture would you like to have with you?

Kris Leonhard: I’ll give you three guesses... I’d choose Rolf Benz KUMO, of course! I could sit down on it comfortably to watch the sea and I’m sure it would be great to sleep on as well.

Christian Ahrens: That’s easy: definitely a huge NUVOLA corner sofa between eight and twelve metres in size. I’d be able to snuggle up and enjoy the island to the full. Since our living room is a bit too small for the sofa, spending some time on an island sounds pretty good to me.

How is your home furnished?

Kris Leonhard: Our personal luxury consists of two relatively small apartments. In our main apartment, the focus is on a spacious open kitchen with a big, inviting dining table. That’s where we like to eat, have fun, meet friends and family and spend wonderful evenings together. It’s a charming apartment in an old building with high stucco ceilings and wonderful old wooden floorboards. The furniture is relatively low-key and reserved so that the rooms can make an impact. The dominant colours are clean white and oak and the decorations are also somewhat reserved and pragmatic. Our second apartment is very small with 35 square metres and we use it as a cosy retreat. There are plenty of places to sit and lie down on various levels and lots of little details made from different types of materials – it’s a cosy oasis of well-being that we’ve put our heart and soul into. You could say it’s our own little island right in the middle of the city.

Thank you very much for talking to us. We wish you lots of success with the newly designed ROLF BENZ Haus, hope that you continue to enjoy working as a team, and wish you good fortune in advising your international clientele. 

LIKE SITTING ON CLOUD 9
ROLF BENZ KUMO BY BECK DESIGN

Beck Design are Silja and Norbert Beck, one of Germany’s most successful (married) design team. Their latest sofa creation, Rolf Benz KUMO, features consistently organic curves, offering uncompromising seating comfort without any corners or edges. The sofa range, which is available in many different variants, premièred at the Rolf Benz Hausmesse in autumn 2021 and was a real visitor magnet. We talked to the designer duo about their love of craftsmanship, the symbiosis between their personal and professional life and the inspirational power of nature.

Silja and Norbert, you’ve been working with Rolf Benz for a long time now. How did this collaboration come about and why do you work so well together?

Norbert: We’ve been collaborating with Rolf Benz for over 20 years. The first opportunity to present a design for an extending table arose back in 1997. The table was launched a year later and that was the start of it all. I always look back fondly at those early days. At the time, Rolf Benz himself sat down with me at the table and talked passionately about the DNA of his brand. It was a really special time.

Silja: Rolf Benz has continuously developed and regenerated itself over the years. We’ve always enjoyed being part of that process, right up to the present day. We’ve formed a very close and trusting partnership over the years which we greatly value. It’s undoubtably also because at Rolf Benz, with all of their innovative spirit, there were always clear principles that were never negotiable, such as their high quality standards when it comes to product design, for example. That connects us with the Rolf Benz brand and is a sort of common denominator.   

Among the products you have designed for Rolf Benz to date, do you have a favourite item of furniture?

Silja: I personally love the classic Rolf Benz MIO sofa. It’s such a cosy sofa and there’s a reason why it’s been in our living room at home for many years. But I think that the new Rolf Benz KUMO sofa creation and the new Rolf Benz NOA chairs are really great, too.

Norbert: I don’t think I have an absolute favourite item. But my favourites definitely include the Rolf Benz 50, Rolf Benz MIO and the new Rolf Benz KUMO sofa ranges. In other words, sofas with character.

About Rolf Benz KUMO: what’s so special about it?

Norbert: Rolf Benz wanted an organic sofa range. That’s why we made sure that the outer sides of Rolf Benz KUMO flow into each other harmoniously and smoothly. The individual elements in each combination follow defined, curved lines. These lines are designed in such a way that the sofa can be positioned in the corner of a room but also away from the wall, that is, completely free-standing. We wanted to make sure it looks good wherever it is: in spacious, light-filled lofts as well as in smaller rooms. That’s why we consciously avoided upholstery that was too firm. Rolf Benz KUMO is a symbiosis of organic form and precise lines. It creates an airy and elegant look.

Silja: But what’s the point of good design if it isn't comfortable? That’s exactly what the inserted backrest cushions provide: sublimely comfortable sitting comfort. And that’s why the name suits it so well. “Kumo” is the Japanese word for cloud.

Did you face any particular challenges when designing Rolf Benz KUMO?

Silja: One of the biggest challenges was definitely working out the organic lines, with the fluid transition from the backrest to the seat. And, in fact, this required a lot of skilful craftsmanship during production. But there was another challenging aspect as well. According to the brief, all individual elements should also be able to stand independently in a room. That wasn't exactly easy, but it turned out surprisingly well in the end. The relaxation islands in their different sizes and versions in particular are virtually predestined for a strong solo appearance. The interaction between the individual elements can then create very attractive face-to-face scenarios.

Talk us through how you went from the briefing to the presentation. How do you do this?

Norbert: It’s a lengthy process. Everything is put on the table during a detailed briefing discussion. This includes the style of the sofa range, for example. We discuss which leather or fabrics should be used for the covers. We talk about which price category the sofa range should fall into. And of course, we examine the target group carefully.

Silja: Once all important points have been discussed with the design management team at Rolf Benz, that’s when we have a think about things from all possible angles. We usually spend a couple of days doing this.

Norbert: The first phase of approaching the design is sometimes also the most difficult. You’re constantly going back and forth, exploring different options. It involves a lot of research. We create preliminary sketches and work out the initial details with which the product can be characterised later on.

Silja: And eventually you get it: the magic moment when you suddenly think “That’s it!”. From that point on, the workflow is a bit more regulated but that doesn’t mean that our work becomes routine or any less exciting. Quite the opposite: Norbert starts building intricate models while I look in detail at the systematics of the sofa range.

Norbert: Lots of hard work will have been done by the day of the presentation. We will have worked out the design principle and clarified the feasibility of the details. This enables us to present extremely realistic models and layout plans which make a good and above all clear basis for discussions. 

You both attach great importance to modelling. Why is it so important to you?

Silja: There are different ways of visualising an idea and showing how you approach a design. Norbert and I both love craftsmanship, that’s why we usually decide to build a model. The feel and the real 3D experience of a furniture model can’t be beaten, in our opinion, nor can the complex rendering. Our hands-on models aren’t just well received at presentations, they also give us the necessary assurance about proportions and feasibility.

Norbert: In actual fact, there are also practical reasons why we prefer building models. A key advantage is that you often face the same challenges during the model-making stage that can be critical during the manufacturing process. To make our models as realistic as possible, we use professional woodworking machines, metalworking machines, a coating machine and, of course, various sewing machines in our studio. Our 3D printer is always useful as well.

You live near to Lake Constance. How important are your surroundings for your work as designers?

Silja: We feel really at home in this rural region and enjoy being close to nature. A sense of peace and mindfulness has grown from this that gives us the strength for our creative work. It’s our personal way of life that somehow feels harmonious and good.

You live and work together under one roof. How does that work out so well for you two?

Silja: We always felt a great need to shape our environment to suit our terms. It’s really difficult to draw a line between work and leisure. But we don’t want to do that either, which is why we can sometimes both be found in the workshop or office on a rainy Sunday afternoon. We do avoid discussing business in our living room. That was really important to us while our kids were still living with us but we usually stick to this agreement even now.

Norbert: Don’t underestimate the enormous amount of time that we save from being so close to work. We have a 5 second commute – very few people can say the same.

What makes your design stand out from the crowd? What’s especially important to you in your work?

Norbert: Durability is an overused term, but we take it really seriously. People spend a lot of money on good furniture. That’s why they should also expect the furniture they buy to work perfectly and still look good even after ten years. We don’t want to create average upholstered furniture, we strive for high quality furniture with its own character. If you look at sofas such as Rolf Benz MIO, Rolf Benz 50 or Rolf Benz KUMO, you will soon see what we mean

Norbert, you were previously an arts and crafts teacher. How did you get into furniture design?

Norbert: I always liked making things as a child. My father was a professional carpenter and joiner so the conditions for this were perfect. I was interested in designing and building things myself long before I trained as an arts and crafts teacher. After nine years of teaching, I started my own business with my initial designs. My first design was a folding dining table that I made myself. We put it in the boot of our car and sold it to various furniture dealers. Eventually, I was contacted by the first furniture factory and I created various designs for tables, chairs, beds and shelves for them in the years that followed.

Silja, what are the advantages of working together so closely as a married couple?

Silja: The fact that you can always consult each other is certainly a major advantage. You can refine and develop ideas especially during the drafting process or when you are discussing new designs. Having someone else’s point of view can really help, sometimes. You can also support each other during every phase of the project. It’s a good feeling, especially when things are hectic and the pressure is on.

The current situation means that people are spending significantly more time at home. What influence does this development have on living?

Norbert: The amount of time that people have been spending at home recently has certainly made them more aware of their surroundings. The need to make our homes nice and cosy has grown significantly, as has our willingness to spend more money on it. Whether that will continue to remain in the long term remains to be seen.

What do you think about the issue of sustainability?

Silja: It’s really important to us. We try to make our work as sustainable as possible. In the first instance, we focus on durability when it comes to form and appearance and we take great care to ensure that our products are modern but not modish. Our designs avoid the use of veneered or composite materials wherever possible. Individual substances are easier to segregate and recycle later on. We no longer use energy-intensive materials such as aluminium for purely decorative purposes and use them only where it really makes sense to do so, for structural reasons, for example. When choosing our clients, we also ensure that they take the issue of sustainability seriously and into consideration. Rolf Benz has demonstrated its exemplary commitment to sustainability and naturally we are very happy about this.

Norbert: We try really hard to keep our ecological footprint as small as possible. Our solar power system generates the same amount as our entire annual electricity requirement, including our electric car.

KUMO means “cloud” in Japanese. What makes you feel like you’re on cloud 9?

Silja: I’m definitely on cloud 9 in our home and garden. I really enjoy being there.

Norbert: I have to agree. And sailing. It clears your mind wonderfully for new ideas.

Thank you, Silja and Norbert. We wish you continued success, a fair wind and smooth sailing!

→ More information about Rolf Benz KUMO

ICONIC ALL-ROUNDER:
ROLF BENZ 594 BY SEBASTIAN HERKNER

Sebastian Herkner knows a lot about iconic design. Perhaps the most obvious evidence to support this is the new high-back seat, Rolf Benz 594, by the “Designer of the Year 2019”. The comfortable seating furniture with a finely balanced curved back, firmly upholstered seat shell and pleasantly soft seat cushions looks like a hug in furniture form. We met the award-winning designer in his studio in Offenbach and talked about inspiration, sustainability and life and work during these Covid-19 times.

Sebastian, you designed the Rolf Benz 909 dining table a year ago. Your new Rolf Benz 594 armchair has just been launched. How long did it take to develop it and what was your biggest challenge?

We worked on the armchair for a year and a half. The biggest challenge was definitely the unusual shape of the armchair. Right from the start, we wanted to create an iconic piece of seating furniture. Rolf Benz wanted a high-back seat with a unique look, an unmistakable design. You have to feel your way with that sort of task. You start by drawing, you make a few sketches and then you sit down at the computer. Working with the artisans and prototype engineers on site at Rolf Benz was especially crucial here.

The form finding was a multi-stage process. We made lots of real, upholstered prototype models with lots more drawing in between. Sometimes, we even drew directly on the prototypes with marker pen! Take a bit off here. Add a few degrees there. Change the contour here. Of course, the computer helps with all that. But ultimately, you have to experience the actual object with all your senses, quite literally you need to “sit with” the armchair for a while. Walk around it. Perhaps even kneel in front of it. Look at it from different perspectives. And gradually, you get that little bit closer to the final armchair. It’s a really exciting process but it’s time-consuming.

In your opinion, where does the armchair look best and what is it especially good for?

Rolf Benz 594 is a real all-rounder. It can be staged in many different ways and adapts well to different rooms and usage scenarios. It can be used as a standalone piece of furniture such as a cosy armchair for reading and relaxing. Or it can be positioned in a group of chairs, in an open plan office, for example, or a hotel lobby. For meetings, interviews or for small talk.

Which combination of materials do you like best for this armchair? Do you have a personal favourite?

That’s a difficult question, there are so many options. The armchair can be individualised in many different ways. However, since we have lots of concrete at home, the base frame made of natural oak would look really good. For the cover, I would probably go for something more structured or fluffy. I think bouclé is great, for example. Or even velvet. That also makes the whole thing feel lovely.

Where do you find inspiration for your work?

I find it really easy to find inspiration. I'm really curious and I’m observant. You have to be very open to pick up on different stimuli. It can happen anywhere. Even in your normal everyday life, you can always notice something exciting and suddenly discover a wonderful colour or an unusual combination of materials, for example. I also find inspiration in the studio. In the archives, or while talking with my team. In museums or on trips, too, of course. And sometimes, it also helps to watch craftsmen as they work to find new solutions. You simply have to remain open.

Are there any role models who have particularly influenced you and how you work?

I find it difficult to list certain designers or people. You quickly forget one or other of them. That’s why I prefer to refer to the artisans who so cleverly realise our designs behind the scenes. All of them at Rolf Benz do such amazing work and their know-how is incredible. It’s knowledge that has been passed down from generation to generation. That’s what I think is exemplary. We are extremely fortunate to have master craftsman training here in Germany. It’s a valuable cultural asset and I really appreciate it. 

Many successful designers move to Berlin. You, on the other hand, opened your design studio in Offenbach 13 years ago. What makes Offenbach the perfect location for you?

Offenbach might not be one of the most attractive cities, admittedly. It was more a case of love at second sight. It’s a small city. It’s manageable. But I feel happy here. It’s my home. My friends are here. On top of that, Offenbach is a very multicultural city and therefore full of inspiration. It has lots of great shops and restaurants with different cultural influences, all within a very small space. But of course, Offenbach has a convenient location right in the middle of Europe and it’s close to an airport. I’m very fortunate that I travel a lot. I can quickly get to Rolf Benz in the Black Forest by train. I can go on a day trip to Venice. Or to a trade fair in Paris. That’s a huge bonus. But, of course, things have changed a great deal thanks to Covid-19. These days, I’m on the phone more often or approve things over Skype or Zoom. That also works pretty well. It’s meant that I have got to know Offenbach again in recent months. The farmer’s market and the great things it has to offer, for example. That really adds to my quality of life.

You travel the world a lot. Did any country particularly fascinate you on your travels?

Travelling is a privilege. I really enjoy it. When I was a child, going Christmas shopping with my parents in Stuttgart was always a highlight. Today, the circle has widened a little, and I occasionally travel to Taiwan or Columbia. It’s incredibly inspiring. But I don’t think it matters how far you travel. What’s more important are the people you meet and what’s specific to the area. When I travel, I want to discover what’s special. The B-side of a city, just like a record. That’s what’s exciting. It could be in Taipei, or in Ulm. You don’t always have to go as far away as possible. Just have a good look around, wherever you are. Covid-19 is currently giving us all a chance to completely rediscover our surrounding area. I’m taking that opportunity.

What distinguishes creations by Sebastian Herkner? What’s important to you?

I pay special attention to materiality, colour, quality and craftsmanship. I notice that quality and longevity are becoming more important to people again. Sustainability is gaining in importance. This is good. I don’t want to make products that are trendy and then thrown away after 6 months. I want to make products that last. Life-long companions that would ideally also make subsequent generations happy. This also means products that can be repaired or, in the case of seating furniture, reupholstered. Our resources are becoming scarcer. We have to think differently and keep sight of the whole process. That’s what I think is so great at Rolf Benz. They still manufacture on site in the Black Forest. On other words, short channels, and of course, sustainable quality.

In your designs, you interpret characteristics from different societal and cultural contexts and create artefacts with a unique personality. Which observations went into the Rolf Benz 594 armchair?

Everyday life is becoming increasingly hectic. We run from A to B and don’t really take any notice of our environment. Our work processes are becoming faster and faster. We are attached to our cell phone, laptop and tablet and life is increasingly digital. Tactile experiences are becoming obsolete. Our high-back seat is a response to this development and is intended to be a place where you can retreat. Something real and tangible. The keyword here was cocooning. A place you can sink into. A place to sit back and arrive. To dive in and breathe deeply. Somewhere you can relax, contemplate, have a quick power nap or read a book – but of course, it’s also a great place to check your e-mails or surf the net. If that’s what you want to do.

Your list of awards is incredibly long. How does it feel to be “Designer of the Year 2019” and how important are titles and awards to you?

Of course, it’s an acknowledgement. Especially for the team. For the company. For the effort. For all the work that goes into product development. But I prefer it when I see my products on Instagram, for example, with the hashtag #SebastianHerkner. Then I can see where the products ended up. The context they are used in. Who treated themselves. Or even who saved up for it because they absolutely had to have the product. The background stories are exciting, and that means much more to me, actually. It’s also great when I go to a hotel and suddenly find one of my tables. Those are the best moments for me.

What do you like doing when you’re not creating pioneering designs?

Creativity is my passion. That’s why I don’t really think of work as a job. It’s more of a privilege. I get to do something that I really like doing. The variety is exciting. It’s not as if I’ve been working for 8 hours and come home feeling completely exhausted. Everything’s much easier when you can do something that you enjoy.

Can good design change the world?

Changing the world doesn't necessarily require good design. But a designer has a pretty big responsibility. They can influence how things are used. How we recycle them. For me, personally, it’s got nothing to do with creating hip products that lie on the shelf for a season and end up on the rubbish tip two years later. I think that we, as designers, have a certain responsibility, As a result, we can certainly also help shape the world a little. Less, but better. Buy less, choose better. I think we can change the world with that. Of course, designers alone can’t do that. But we can, of course, provide an impetus, encourage discussions and contribute towards making the world a little better with responsible design.

Thank you for talking to us, Sebastian.

Pictures: Sandro Jödicke | whitedesk

→ More information about the Rolf Benz 594 armchair

BERLIN LOFT STYLE IN STILWERK
WELCOME TO THE NEW ROLF BENZ HAUS

Kantstraße 17 in the Berlin district of Charlottenburg has been the premium address for exclusive furniture, selected design products and high-quality lifestyle items since 1999. The stilwerk concept store, located right next to Berlin’s Ku’damm, showcases 40 shops to a demanding, design-conscious public. ROLF BENZ HAUS was there right from the start and has been attracting visitors ever since. The store has just been extensively refurbished. We talk to long-standing manager and experienced interior design expert Alexandros Chomatopoulos.

Mr Chomatopoulos, the past few weeks have been particularly eventful for you and your team. Are you pleased with the results of the refurbishment in ROLF BENZ HAUS Berlin?

Yes, very. It was really worth it. We’ve made all sorts of changes, you could almost say we’ve turned the business inside out. The individual living scenarios are much less disjointed now, and we have consciously designed any that still are to make them less obvious. This makes everything feel much wider, more open and spacious, highlighting the loft character of our business. That’s a real advantage for our furniture. I have to say, I really like our new look.

How has the redesign been received by your customers?

Initial customer responses have been unanimously positive. The refurbishment took place while we were still open. We worked intensively on the store’s new look for two weeks, inspired by the international ROLF BENZ store concept. Our customers weren’t especially disturbed by the refurbishments, quite the opposite: sometimes I had the impression that many of them wanted to pick up the paint roller and join in. Lots of customers were really interested and wanted to know exactly what was going on. Very occasionally, people were afraid that we might be closing, but we were always able to clear up this misunderstanding quickly. We’ve been based here as ROLF BENZ HAUS in stilwerk in Berlin for 21 years. We are the international flagship for the ROLF BENZ brand in Germany’s capital, as it were, and will continue to be so in future. The only difference is that these refurbishments have made us even more attractive to our customers.

ROLF BENZ has been one of the pioneers of German design culture for over 50 years. How do you explain this success?

“Made in Germany” is still an important factor for many customers. The company’s background in the Black Forest is also highly esteemed, I think. What’s most important is certainly the extremely high quality products that ROLF BENZ has been reliably providing for decades. Let me give you an example: time and again, we have customers come to us who bought a ROLF BENZ sofa 15 or 20 years ago. The furniture is still in good shape and doesn’t even need to be reupholstered. They just want to have a new cover. The sofa is still perfectly functional, even after so many years. ROLF BENZ fits in perfectly at a time when sustainability is becoming increasingly important. Of course, the timeless ROLF BENZ design is also a significant factor contributing to the company’s success, not to mention first-rate functionality. Sofas from ROLF BENZ are never just “sitting machines”, they are perennially elegant.

The ROLF BENZ range now includes an enormous product selection for diverse lifestyles: relaxed living areas for relaxing, cubicsofa design classics, flexible multi-functional furniture – and even chairs, dining tables, beds and accessories. Do you think there’s a typical ROLF BENZ customer?

No, I don’t think so. That might have been the case before, older people often came to buy high-quality ROLF BENZ furniture for their living rooms. But you can’t make sweeping statements these days. In my view, ROLF BENZ with its versatile range now appeals to a wider audience and different age groups. Of course, ROLF BENZ also picks up on certain trends, but the furniture is never over-the-top trendy. You can always see the ROLF BENZ signature clearly in every item of furniture. In any case, all ROLF BENZ customers have high standards when it comes to quality and design. It’s precisely these customers that are attracted to stilwerk in Berlin.

Do you have a favourite product, Mr Chomatopoulos?

Let me think about that, they have made so many incredible products.

If you’re asking me about my current favourite, then that’s obviously the ROLF BENZ LIV sofa system from Italian designer Luca Nichetto. It really is fabulous. International design at the highest level. Not only is it exceptionally elegant, it’s also incredibly flexible. I get really excited about it.

How would you describe your personal style of living?

My living room has a desk, media furniture, a sofa and a cupboard. That’s it. Less is more. That might sound a little trite, but it’s really important to me and that saying sums up best how I feel. What I really don’t need is a crammed-full apartment. I prefer individual, high-quality pieces of furniture that I love. So I’d rather go without that third side table or fourth lamp and prefer to have those things around me that I really want to keep for a long time.

Thank you for the inspirational conversation, Mr Chomatopoulos. We wish you and your team continued success in the newly designed ROLF BENZ HAUS Berlin.

Pictures: Sandro Jödicke | whitedesk